Authors: Vasani smit, Vora Namya, Wasu Manveen Kaur, Arjun Singhal, Bhatt Hetarth, Chirag Mundhra, Fofalia Devanshi, Harsh Malviya, Himanshi Pratap, Sahil Kansara

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Abstract: E-commerce based travel websites, due to adoption, convenience, and low prices have developed rapidly and drastically changed the way in which the customer purchases travel services. This paper tries to understand the consumer preference of using Online Travel Portals on the basis of some important features such as price competitiveness, user experience, security, and customer support. The paper is based on both qualitative and quantitative analysis. More than 300 respondents were surveyed to assess their booking behaviour and level of satisfaction with Online Travel Portals. The findings of the study reveal that consumer decisions are primarily influenced by two major factors: one being price sensitivity and the other, security in payment. This study highlights the prevalence of websites such as MakeMyTrip and offers a strategic insight into how these can be made more resilient to increase customer loyalty and engagement.

Authors: Aayush Solanki, Kanchi Soni, Sumer Samnani, Manashree Suthar, Rudra Thakar, Rushi Thakar, Kunjan Thaker, Hetvi Thummar, Hiral Vasani and Param Vasani

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Abstract: Consumer awareness about ingredients in packaged food is essential for making informed dietary choices and maintaining health. Understanding food labels enables consumers to identify nutritional values, allergens, and harmful additives such as trans fats, excessive sugar, or high sodium content. Moreover, knowledge of certifications like FSSAI promotes confidence in product quality. This research explores consumer awareness of packaged food ingredients, the effectiveness of current food labels, and the influence of demographic factors on purchasing behaviour. Using primary data collected from 250 respondents, the study identifies gaps in ingredient awareness, investigates how consumers interpret food labels, and suggests strategies to improve consumer literacy regarding packaged food contents. The findings indicate that age is a major determinant of food choices, affecting snack consumption, ready-to-cook meals, and concerns about preservatives, while gender, income, and family type have limited influence on awareness levels. Higher-income consumers are more likely to read ingredient labels and recognize health risks associated with artificial additives, while many consumers remain unaware of the effects of artificial food colors and preservatives on health. The study concludes that targeted awareness campaigns are necessary to improve ingredient literacy, particularly among younger consumers who consume more processed foods. Furthermore, policy interventions should enhance affordability and accessibility to natural and minimally processed foods to encourage healthier choices.

Authors: Dhruv Meet Divyeshbhai, Gadiya Deepali Ashok Kumar, Gandhi Heer Jigneshkumar, Gangani Raj Bharatbhai, Gangani Tusharkumar Bharatbhai, Harsora Mansi Dharmendra, Jain Jiya Mitesh, Jindal Krishna Narayan, Khakhkhar Diya Sanjaybhai, Khandeka Kavya Mayurdhavaj

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Abstract: SWAYAM (Study Webs of Active Learning for Young Aspiring Minds) is a digital learning platform launched by the Government of India to provide free online courses across various disciplines. This study aims to assess the awareness and usage of the SWAYAM portal among students and educators, examining its impact on learning outcomes and skill development. Through surveys and data analysis, the study explores the extent of adoption, challenges faced by users, and the effectiveness of the platform in enhancing education. The findings highlight the role of SWAYAM in bridging the digital divide, promoting lifelong learning, and complementing traditional education methods.

Authors: Kushal Shah, Yashvi Sheth, Nandini Thakar, Krushi Thakkar, Kunal Tyagi, Chintan Vaghela, Karan Vaghela, Kavya Vaghela, Bharti Girnani

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Abstract: This research paper investigates the multifaceted challenges encountered in managing startups. It aims to provide an in‐depth exploration of critical issues—including financial constraints, human resource challenges, and the impact of government policies—that shape the evolution and sustainability of startups. Using a mixed-methods approach that combines quantitative surveys with qualitative interviews, the study focuses on startups in emerging ecosystems. The findings highlight that while startups play a pivotal role in economic development by fostering innovation and job creation, they continue to grapple with significant operational, regulatory, and funding hurdles. The paper concludes with recommendations for enhancing managerial practices and policy frameworks to support sustainable growth within the entrepreneurial ecosystem.

Authors: Goswami Jaybharthi, Hansalia Preet, Jadav Meet, Jadeja Arjun, Jadeja Chhatrapalsinh, Jivani Sujaan, Kadri Zubiya, Kalal Himanshu, Kapadiya Ayush, Kapadiya Khush, Kapasi Javal

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Abstract: In the evolving digital economy, Quick Commerce (Q-Commerce) has emerged as a transformative model, offering ultra-fast delivery services that meet consumer demands for speed and convenience. This research investigates the behavioural drivers, trust factors, and retention elements influencing consumer engagement in Q-Commerce platforms, focusing on the Indian market. Using a sample of 415 respondents, the study employs a quantitative research approach to analyze the impact of delivery speed, user interface, data security, convenience, and promotional strategies on adoption and satisfaction. The findings suggest that while convenience and delivery speed are key determinants of user adoption and satisfaction, data security plays a minimal role in influencing consumer behavior. The study further reveals that user retention is closely tied to delivery performance and interface quality. Statistical analyses, including correlation matrices and regression models, provide robust evidence that reliability and product quality significantly affect consumer satisfaction and repeat purchase behavior. The results highlight the importance of seamless operations, intuitive app design, and fast delivery logistics in enhancing user experience and loyalty. This research contributes to the growing body of knowledge on Q-Commerce and offers strategic insights for platforms aiming to sustain growth and meet evolving consumer expectations in a hyper-competitive landscape.

Authors: Shiroya Harsh, Singh Hansil, Singh Jayvardhan, Sinha Aditi, Solanki Abhisheksinh, Solanki Pooja, Solanki Shivansh, Solanki Tishaben, Surani Vaibhav, Hitarth Talera

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Abstract: A comprehensive study focused on understanding and enhancing passenger satisfaction within the Ahmedabad Metro Rail Services, a crucial component of urban transportation. The increasing urbanization of cities emphasizes the urgency of improving public transit satisfaction to expanding populations. By blending local insights, global research, and passenger feedback, we uncover the unique dynamics and pain points of this rapidly expanding metro system. Our mission is to inform policymakers and authorities on how to boost passenger satisfaction, streamline operations, and fuel sustainable growth. With millions of commuters relying on the metro every day, we believe it's our duty to listen to their needs and deliver top service. This study fills a critical knowledge gap, highlighting areas for improvement and paving the way for a world-class commuting experience in Ahmedabad.

Authors: Prachi Bhootra, Prachi Thakkar, Priyanka Lakhwani, Nihar Rashtrapal, Kinjay Rokad, Hemanshi Rupapara, Himanshi Sanghani, Rajvee Sanghvi, Keval Sanghvi, Karan Sevkani

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Abstract: This study explores the relationship between emotional intelligence (EI) and stress coping strategies among university students. Emotional intelligence plays a crucial role in determining how students manage stress, with those employing constructive strategies such as exercise and meditation experiencing better outcomes. Social support, particularly from friends and family, emerges as the most preferred coping mechanism, emphasizing the significance of interpersonal connections in stress management. However, many students still struggle to develop effective coping mechanisms, indicating a need for enhanced stress management education. This research employs a quantitative approach, using structured questionnaires to assess the EI levels and stress coping strategies of university students. The results suggest a strong correlation between high EI and effective stress coping mechanisms, reinforcing the need for EI development programs in academic institutions. The study highlights the necessity of integrating emotional intelligence training into university curricula to help students better manage stress and enhance overall well- being.

Authors: Adwani Manya Ashok, Agarwal Anjana Rajendra, Agarwal Nancy Mahesh, Agarwal Nandani Bhupendra, Agoliya Noman Salimbhai, Ankola Hetviben Sanjaykumar, Azad Archana Satish, Bhagat Ridham Kishorkumar, Bhoraniya Sarvesh Pramodbhai, Biji Anushka Thomas

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Abstract: Work Life and Happiness in Ahmedabad Study Study gathers the perception of corporate working professionals and Ahmedabad self- employed working professionals and attains 302 effective responses. All respondents include diverse ages, occupation types, work time lands, as well as type of work. Work-life balance also increases physical and mental well-being, quality of work, and quality of life. True that most working people are not able to find a balance between the two sides of work and personal life, and it results in unhealthy living of junk food, no exercise, tension round-the-clock, and helplessness in relaxing. Study Objective The research will determine work-critical lifestyle factors such as working hours, stress, physical inactivity, food intake, sleep, and how much they allow one to stay healthy. Findings employed the application of a pre-tested questionnaire as a data collection method while undertaking work stress, exercise frequency, food consumed, and at bedtime, amount spent. Primary conclusions • Though the respondents were aware of how to lead a healthy life, they lacked proper habits because there was the majority for other reasons apart from a healthy lifestyle, i.e., work pressure and time constraint. • Eat junk foods was prevalent because there was lack of time, eating fast foods, and skipping meals. • Physical exercise was shunned because there was working late at night and tiredness. •There was excessive stressing, and hence there was physical and illness like cardiovascular disease, worry, and despair. •There was inappropriate dealing with stress that was detrimental to the quality of rest since a great majority of the respondents reported bad or poor sleeping. Positive outcomes in the research were: •Workers were afraid of work well-being interventions, stress interventions, and in vivo exercise. •Active workers, well workers, and stressed workers were more satisfied at work, had more well-being, and worked better at the work location. Business Implications In order for business organizations to improve well-being at the work location, they can: •Flexible work to decrease stress and improve well-being. •Workplace well-being interventions like workplace exercise, relaxation, and healthy eating. Encouraging healthy and balanced work habits can enhance workers' health, productivity, and decrease long-term absence.

Authors: Priyansh Chunawala, Jayesh Darji, Jitesh Davda, Harshil Dave, Vishva Desai, Sujal Dhaduk, Harshita Dhanak, Firoz Dholitar, Chitt Dholu, Vishv Faldu

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Abstract: The growing worldwide concern for health and environmental sustainability has created a wider interest in organic fruits and vegetables. People opt for organic vegetables and fruits as healthier and safer alternatives to the easily cultivated food due to lack of synthetic pesticides fertilisers and genetically modified organisms. In spite of this healthy attitude towards organic fruits and vegetables, the actual adoption and purchasing behaviour is not yet consistently exhibited. A number of hurdles such as prohibitive costs, unavailability and absence of organic certification prevent greater and greater numbers of people from embracing organic vegetables and fruits. This research is intended to examine consumer attitude towards organic vegetables and fruits, why they buy it and what are the major strategies to close the gap between demand and consumption. To accomplish these goals data were gathered via a Google form questionnaire sent to a varied population of participants in Ahmedabad. The survey asked about consumer awareness, frequency of purchases, confidence in organic labelling, willingness to pay and to perceive benefits and challenges. Responses to the surveys were used to determine patterns and trends in consumers' attitudes and behaviours toward organic produce. The findings revealed that majority of respondents believe that organic fruits have health benefits sustains environment and have food safety advantages. Many consumers express concerns about the authenticity of organic levels and feel that the higher cost of organic produce is not always justified. Also the limited availability of organic options in the local markets makes people lose interest in organic produce. Despite of these barriers, a significant number of respondents indicated that they would buy more organic fruits and vegetables if prices were lower, certifications were more transparent, and availability improved. Lastly, targeted actions are necessary to bridge the gap between customer demand and actual purchasing behavior. Adoption levels can be raised by interventions such increasing availability of organic products, improving certification clarity, lowering the cost of organic fruits and vegetables through pricing strategies, and promoting awareness through educational efforts.

Authors: Harshil Raval, Hemendrasingh Rathod, Rabab Ravat, Riya Chandora, Lakshya Rathore, Devarsh Shah, Meet Rughani, Mahi Sanghadiya, Yashvi Sagar, Keshvi Savaliya

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Abstract: Modular furniture has become an essential solution in modern urban living, offering flexibility, space efficiency, and adaptability. This study explores the availability, usage, and challenges associated with modular furniture in four metropolitan cities in India: Ahmedabad, Mumbai, Bangalore, and Delhi. Our findings indicate that 76% of respondents own modular furniture, primarily for storage, design, and affordability. While modular furniture is widely available, challenges such as transportation, assembly complexity, and design limitations persist. A statistical analysis reveals a significant relationship between income levels and modular furniture ownership. The study suggests that manufacturers should focus on improving material durability, simplifying assembly processes, and offering enhanced after-sales services to cater to evolving consumer needs. Future research should explore the integration of smart technology into modular furniture and its impact on urban lifestyles.

Authors: Akshat Shah, Dhairya Shah, Jeel Sojitra, Princy Thakkar, Darsh Thakar, Jash Sutaria, Rishabh Singh Tomar, Prem Udani, Kaushal Vasani

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Abstract: This study explores the shifting preferences between print and electronic media in Ahmedabad City, examining key factors influencing consumer choices. With the rapid development of digital technology, electronic media offers convenience, interactivity, and real-time updates, appealing particularly to younger audiences. However, print media maintains its traditional appeal among older generations, offering a tactile experience and credibility unmatched by digital formats. Using a descriptive research methodology, data was gathered from over 300 respondents across diverse demographics. Statistical analyses, including the Chi-Square test, revealed correlations between age, gender, and media preferences, highlighting the challenges posed by misinformation in digital media and environmental concerns related to both formats. The findings provide actionable insights for publishers, advertisers, and policymakers to adapt to the evolving media landscape, balancing technological innovation with traditional values.

Authors: Tisha Patel, Balkrushna Pathar, Muskan Rajai, Rushi Rangpariya, Ruchita Rao, Husain Ratlam, Jeet Satikuvar, Kinjal Rupera, Kunj Savaliya & Vishal Sen

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Abstract: Brand association and brand image play a crucial role in influencing consumer perception and purchase decisions. This study explores the impact of punchlines and taglines on brand association and image creation in the shampoo industry, with a special focus on Ahmedabad. The research problem revolves around understanding how effectively punchlines and taglines shape consumer perceptions and loyalty toward shampoo brands. A descriptive research design was adopted, using a structured questionnaire to collect primary data from a sample of shampoo users in Ahmedabad. The study employed both qualitative and quantitative methods, including statistical analysis and thematic interpretation, to assess the effectiveness of various brand taglines in creating a strong brand image. The study found that catchy and emotionally resonant taglines significantly impact consumer recall and preference. Consumers tend to associate taglines with specific brand attributes such as quality, trust, and innovation. Moreover, well- crafted punchlines reinforce brand identity and differentiation in a competitive market. The results suggest that effective taglines and punchlines are essential tools for enhancing brand association and image. Marketers should focus on crafting slogans that align with consumer expectations and brand values to build long-term loyalty. This study provides valuable insights for shampoo brands looking to strengthen their market position in Ahmedabad.

Authors: Kamdar Sahil, Kapadia Aliasgar, Kapuriya Hemanshu, Khunt Shubham, Koshti Rishi, Kothadia Sujan, Kourani Sujal, Kukadiya Om, Kumar Hitesh, Lalani Nirav

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Abstract: Music streaming services have changed the way music is discovered and consumed in today's digital age. This research investigates the most significant factors that drive user preferences and behavior when choosing a music streaming service. As more consumers demand content on demand, services battle with ad-supported models, cheap subscriptions, recommendations that are tailored to their needs, and offline download capabilities. The study finds that music/sound quality and free services are most important to users, followed by variety of content and user experience. AI-based recommendations and pay-per-content models are leading to higher levels of user satisfaction and platform loyalty. Strategic recommendations are being provided by the study for platforms to enhance user retention through enhanced personalization and competitive pricing.

Authors: Narang Mohit, Nayak Sahil, Panjwani Rikin, Panwar Vasundhara, Parmar Manali, Patel Ayushi, Patel Dhruv, Patel Diya, Patel Jaimin & Patel Jay

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Abstract: This study investigates the factors influencing consumer preferences for online shopping in Ahmedabad, analysing variables like age, gender, income, spending habits, and shopping frequency. Data gathered through surveys reveals that preferences are shaped by product price, quality, variety, promotions, website quality, payment security, delivery speed, and return policies. External factors such as reviews, prior experiences, social media, and recommendations from peers also play key roles in shaping behaviours. The study highlights the importance of personalized shopping experiences and trust-building measures to enhance consumer satisfaction and loyalty. These findings provide e-commerce platforms with actionable insights to better align their strategies with consumer expectations and preferences.

Authors: Jain Vibhuti, Jain Virti, Jakhiya Deeti, Jeda Dilshad, Jha Janvi, Joshi Diya, Joshi Heer, Joshi Priyanshu, Jotwani Yash, Jyoti Yashika Nitin

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Abstract: This study explores the intersection of media, gender representation, and mental health by analyzing how comedic content impacts the psychological well-being of young adults. Specifically, it investigates the role of toxic masculinity and gender stereotypes in comedy and how such portrayals influence emotional health, social perceptions, and gender sensitivity. Based on survey data collected from 201 participants, the study reveals a significant link between humor that reinforces gendered norms and negative mental health outcomes, including stress, anxiety, and self-image concerns. The findings indicate that a majority of young viewers notice traditional gender roles, stereotyping of women, and glorification of toxic masculinity in comedy. Respondents also express growing interest in progressive portrayals and demand for gender-neutral content. The paper emphasizes the responsibility of comedy creators in shaping gender narratives and societal norms and calls for inclusive, balanced humor that promotes mental well-being.

Authors: Jashika Verliani, Poojaba Gohil, Kriyesh Dave, Raj Bhavnani, Krish Zaveri, Bittu Kanwar, Aankansha Choudhari, Krishit Chikani, Yashvi Javiya, Dhruv Ksaundra, Krunal Kothiya

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Abstract: Out of the comfort of student life and into the professional world is a journey filled with uncertainty. For many young graduates, this transition brings a host of challenges, adapting to workplace culture, handling stress, and navigating professional relationships. While technical skills and academic knowledge play a role, Emotional Intelligence (EI) has increasingly been recognized as a key factor that determines how smoothly one makes this shift. To explore this further, this study examined the experiences of 300 young professionals, gathering insights through structured questionnaires. Using a mixed-methods approach, both numbers and personal stories were analysed, statistical methods helped make sense of the quantitative data, while qualitative responses were explored through thematic analysis to uncover deeper patterns. The findings were clear: those with higher EI handled the transition far more effectively. They adapted quicker, managed workplace stress better, and built stronger professional relationships. Their ability to communicate, collaborate, and lead gave them an edge, allowing them to thrive in their new roles. In contrast, individuals with lower EI often struggled with problem-solving, teamwork, and overall career integration. These insights highlight a crucial need, EI training should be an essential part of the educational experience. By fostering emotional intelligence early on, universities can better equip students for the realities of the professional world. After all, career success isn’t just about what you know—it’s also about how well you navigate challenges, connect with people, and grow in your role. The ability to understand and manage emotions isn’t just a soft skill, it’s a game- changer for long-term career success and workplace productivity.

Authors: Aghera Vruti, Agja Aryan, Ajmera Prachi, Ayushi Jain, Baraiya Khushi, Choudhary Bharat, Bhatt Krishna, Bhatt Twinkle, Bhavsar Arya, Chaudhari Smit

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Abstract: This study examines the global knowledge and uptake of cryptocurrency, the determinants driving its growth. The research discusses how demographic factors like age, income, education, and region influence the use of cryptocurrency. It emphasizes social media, the role of the government, and economic conditions as drivers of public opinion. Evidence indicates that young generations and the technologically aware have greater rates of adoption, while regulatory risks and security are deterrents. The study presents insights into the changing world of digital assets and their future contribution

Authors: Kishan Pandya, Rudresh Meghnathi, Prachi Mehta, Namrata Patel, Kristal Mithani, Nilkanth Matariya, Archie Paliwal, Devendra Patel, Helly Panchal, Arpita Murotiya

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Abstract: This research paper examines the public perception of Ahmedabad as a heritage city, focusing on its historical significance, awareness of its UNESCO World Heritage City status, and the effectiveness of preservation initiatives. The study aims to evaluate how residents' awareness and perceptions impact cultural identity, tourism development, and economic growth. Utilizing quantitative methods like Independent Sample T-tests and One-Way ANOVA, the research investigates variations in perception and awareness across demographic groups. The findings indicate that residents' perceptions of Ahmedabad's historical significance do not show any statistically significant differences between genders. Likewise, the awareness of Ahmedabad's UNESCO status does not vary significantly among different age groups or between male and female residents. Furthermore, public perception suggests that government efforts to promote and preserve Ahmedabad's heritage are viewed as inadequate, and the existing tourism infrastructure is seen as insufficient. Nonetheless, a notable segment of residents expressed a strong interest in participating in heritage-related activities. The study highlights the necessity for improved awareness campaigns, enhanced preservation (Menon, 2007) (Menon, 2007)initiatives, and better tourism infrastructure to fully realize Ahmedabad's potential as a UNESCO World Heritage City. These insights provide valuable guidance for policymakers, cultural authorities, and stakeholders seeking to promote Ahmedabad’s rich heritage while encouraging economic growth and cultural identity. Future research could examine larger sample sizes and alternative methodologies to further validate these findings.

Authors: Dhruvi Ukani, Sanjana Vaghela, Vaishanvi Agarwal, Darshan Vaja, Vanshika Appalla, Varsani Rency, Vidisha Mali, Vishwa Sanghani, Vyas Harsh, Yadav Shreya

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Abstract: As work demands continue to rise and professional responsibilities become more time- consuming, many individuals increasingly depend on Ready-to-Eat (RTE) food products as a convenient meal solution. These products save time and effort, making them an appealing choice for those with hectic schedules. However, while they offer unparalleled convenience, concerns persist regarding their nutritional value, long-term health implications, and overall affordability. Consumers are becoming more health-conscious and are scrutinizing food labels, seeking transparency about ingredients, preservatives, and artificial additives. This study explores the perceptions of working professionals toward RTE foods, focusing on key factors such as convenience, health awareness, taste, affordability, and brand trust. The findings indicate that although RTE foods are widely consumed for their accessibility and ease of use, there is a growing demand for healthier, more natural alternatives with clear labelling and better nutritional profiles.

Authors: Diya Pradhan, Rishab Jain, Aditya Savdekar, Nabil Shaikh, Meet Singadiya, Uzma Kadri, Sneha Zala, Dhyey Kotak

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Abstract: This study investigates the role of behavioral biases in working professionals' investment choices. Behavioral finance predicts that overconfidence, loss aversion, herding, and confirmation bias have significant roles to play in investment decisions, tending to result in inefficient financial returns. Through a designed survey and statistical examination, this research analyzes how demographic characteristics, risk attitude, and financial literacy are associated with these biases. The results shed light on enhancing investment decision-making by reducing behavioral biases and encouraging logical financial planning.

Authors: Pari Barot, Dhruv Batt, Ansh Bhaktani, Hitisha Bhanderi, Jay Bharoliya, Haard Bhatt, Aryan Chamadiya, Chris Riju, Jashrajsingh Chundawat, Deepak Patidar

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Abstract: Language plays a crucial role in social interaction and cultural identity as it connects with one another, sharing knowledge and expressing ideas. The co-relation between language and its impact on perception and communication analyses how language shapes the way an individual interprets the world and how an individual interacts with others. Language is not just helpful for effective communication, but it also influences cognitive development, decision making, and shaping thoughts and emotions. The research highlights that it is necessary to create awareness about how a language influences and shapes perception in the global world, where effective communication is essential. The research includes how to understand linguistic differences and how vocabulary affects perception as well as how language influences communication through various social and cultural contexts. Our research suggests how language education can be framed to strengthen perceptual abilities and improve cross-cultural communication. People who know multiple languages can demonstrate a broader worldview and can understand the perception effectively. Ultimately, language is more than words – it shapes our understanding of reality.

Authors: Gajera Jaydeep, Hetvi Antala, Aditi Hirani, Harsh Hirpara, Mohammad Hothi, Sahil Ingawale, Aditiya Jadav, Jay Purohit, Vidhi Kachadiya, Sujal Khokhariya

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Abstract: Artificial Intelligence (AI) and automation are rapidly transforming job structures across industries, influencing employee satisfaction, job security, and skill development. This study examines the implications of AI-driven job design and evaluates employee perceptions regarding automation in the workforce. Using a structured questionnaire distributed in Ahmedabad, data from 422 valid responses were analyzed using Jamovi software. The results indicate that AI significantly enhances productivity and decision-making processes while simultaneously raising concerns about job displacement. Employees who have received AI-related training reported higher job satisfaction, suggesting that reskilling initiatives play a vital role in adapting to AI integration. However, older employees expressed greater concerns about job security, emphasizing the need for adaptive workforce policies. The study further highlights the importance of ethical AI deployment and comprehensive training programs to facilitate a balanced coexistence of human labor and AI systems. Findings underscore that AI fosters workforce transformation rather than outright job elimination, positioning itself as a collaborative tool rather than a replacement. To maximize AI’s benefits while minimizing disruptions, businesses should invest in reskilling programs, implement human-centric AI models, and ensure regulatory frameworks to promote fairness. These findings contribute to ongoing discussions on AI’s role in shaping future employment dynamics.