Authors: Padhiyar Man Chandubhai,,Panara Utsav Dineshbhai,,Parekh Vaman Kalpeshbhai,,Parmar Mahek Narendrabhai, Parmar Manisha Jagdishkumar, Parmar Sahil Vishnubhai, Patel Ena Anilkumar,Patel Smit Kalpeshbhai, Patel Tirth Shaileshbhai, Patel Vishal Rakeshbhai

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Abstract: The research we did depicts a relationship of various factors which affects the consumer satisfaction from EV two wheelers. The overall trend of electric two-wheelers in India is on a rapid upward trajectory, fueled by increasing environmental awareness, government incentives, and technological advancements. As consumers seek eco-friendly and cost-effective transportation options, the EV two-wheeler market is poised for continued growth, with both traditional manufacturers and startups competing to capture a larger share. the main purpose of conducting this research was to understand deep causes which may have a higher impact on the satisfaction consumer gets after using the vehicle for considerable amount of time. The data collection tool which was used in the research was a survey and questionnaire method. The sampling technique which was used for the data collection was a majorly convenient sampling technique but for few data we used snowball sampling techniques. with the help of this research, we got to know that majorly, demographic factors do have major impact on the perception of the consumer, and later on their satisfaction level too.

Authors: Nakshi Bhavsar, Urja Bhavsar, Milind Bhimani, Bansri Boghara, Jainam Bothra, Karishma Budhrani, Aasharam Bunkar, Peerchand Chaudhary, Diya Dandwani & Prakshal Dangi

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Abstract: Inflation, a gradual rise in the price of goods and services over time, diminishes the purchasing power of money, affecting various segments of society differently. This abstract examines the nuanced effects of inflation on purchasing power, sectoral dynamics, and public perception. The erosion of buying power during inflation disproportionately impacts marginalized communities and fixed-income earners, constraining access to essential goods and services. Conversely, affluent groups may employ investment strategies to mitigate inflation's negative effects on their lifestyle. Different sectors respond unequally to inflationary pressures, with industries like housing and healthcare experiencing soaring costs, exacerbating affordability challenges for lower-income families, while discretionary spending-dependent sectors face fluctuating consumer demand and profitability. Public perception of inflation is intertwined with economic conditions and institutional trust. Vulnerable populations, grappling with the harsh realities of inflation, may harbour scepticism about policymakers' ability to address economic instability and safeguard their financial interests. Conversely, wealthier individuals may view inflation as manageable, relying on financial literacy and investment diversification to navigate turbulent economic environments. Understanding inflation's impact across society is crucial for fostering equitable economic outcomes and informed policy interventions. By recognizing the diverse experiences of individuals and sectors, policymakers can devise targeted measures to alleviate inflation's adverse effects and promote inclusive economic growth.

Authors: Hitesh Jeswani, Shah Kriya, Aashka Aalap Mahadkar, Agarwal Jaivardhan, Agola Alok, Akbari Dhruvin, Andani Chirag, Banjara Bhavya, Bera Sneh, Bhanpurwala Rabab

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Abstract: The bustling metropolis of Ahmedabad, India, finds itself at a crossroads when it comes to transportation. The city has challenges related to air pollution and the need for long-term solutions. However, the emergence of electric vehicles (EVs) heralds the possibility of a revolution, offering quieter commutes, cleaner skies, and a more environmentally friendly future. But the issue still stands: Will Ahmedabad's citizens accept this change? The goal of this study is to explore the inner workings of consumer perceptions about electric vehicles in the area. It investigates the attitude of consumers towards EVs in Ahmedabad City, providing insights into factors influencing their preferences and decisions. The study, conducted through a comprehensive survey with 382 participants primarily aged 18-30, delves into the awareness, perceptions, and considerations of individuals regarding EV adoption. Key content areas include the environmental impact of traditional vehicles, the role of government incentives, and the influence of societal opinion on consumer decision-making. The main goal of this study is to close the knowledge gap about the particular elements influencing customer perceptions of electric vehicles in the particular setting of Ahmedabad City. The research is to aid in the creation of focused strategies for improving sustainable mobility in the city by concentrating on the local dynamics. The study is especially pertinent since it explores the subtleties of geographical and cultural context that may influence consumer choices in addition to demographic aspects. This paper is significant because it has the ability to educate industry stakeholders, policymakers, and urban planners on the main factors impacting the adoption of electric vehicles in Ahmedabad City. The outcomes of the research reveal nuanced consumer perceptions, emphasizing the significance of environmental considerations, the role of government incentives, and the impact of societal opinion. These findings can guide the development of effective interventions, infrastructure improvements, and awareness campaigns to accelerate the transition towards sustainable transportation in Ahmedabad City.

Authors: Chirag Devani, Nancy Gajjar, Khushi Dayani, Khushi Desai, Khushi Gajjar, Milan Gajera, Maitik Ghodasara, shiv Gohel, harsh Hirpara, Shetul donga.

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Abstract: Based on the extracted parts of the document, it appears to be a project report focusing on the study of customer awareness and preference of the Unified Payments Interface (UPI) in India. The report includes sections such as Preface, Table of Contents, Introduction, Conclusion, Recommendations, Bibliography, Objectives & Scope, Limitations, Literature Review, Analysis & Interpretation, and Inference. The report delves into the background of UPI, its industry overview, participants, unique features, customer behaviour, advantages, disadvantages, milestones, and respondents' insights. It also covers the process of performing a UPI transaction, the need for UPI numbers, and the significance of the UPI interface. Additionally, the report presents findings related to customer preferences, satisfaction levels, and the importance of various UPI features, providing valuable insights into the adoption and challenges associated with UPI in the Indian market.

Authors: Janak Aghera, Tisha Agrawal, Rohan Amrutiya, Heet Ardeshna, Ashirwad Bachhawat, Jayant Bafna, Darshan Baldha, Heer Barot, Dhruvi Bharwada, Aditya Bhavsar

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Abstract: In today's complex financial landscape, understanding the multifaceted dynamics that underpin individual investment decisions is paramount. This paper delves into the intricate relationship between demographic characteristics—such as age, gender, income, education level, and marital status—and psychographic factors—encompassing risk tolerance, financial knowledge, personality traits, and cultural background—and their combined effect on shaping investment behaviors and preferences. Drawing upon a synthesis of empirical research and theoretical frameworks, this study offers a comprehensive analysis of how these demographic and psychographic variables interact to influence various aspects of investment decision-making. By examining the differential impact of each factor and their interplay within different demographic cohorts, it provides insights into the nuanced drivers that guide individuals' attitudes towards risk, asset allocation strategies, investment product preferences, and long-term financial goals. Moreover, it examines how these factors collectively shape individuals' attitudes, preferences, and behaviors towards investment opportunities, asset allocation, and risk management strategies. By identifying key determinants and their relative significance in decision-making processes, this research aims to provide valuable insights for financial practitioners and educators to understand what people believe in and how they invest having certain influence of above-mentioned factors. Ultimately, fostering a deeper understanding of these factors can enhance the effectiveness of financial planning, promote financial literacy, and contribute to more informed and successful investment outcomes for individuals.

Authors: Ayush Bajpai, Yash Bavaria, Mihir Bhanvadiya, Harsh Bhatia, Kaivaly Bhatt, Vivek Bhensla, Sujal Bindal, Saurabh Chandora, Himani Chauhan, Zeel chavda

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Abstract: We have studied that the gaming sector has undergone significant changes amidst and after the COVID-19 pandemic, particularly with the emergence of influential gaming figures and live streamers who have had a significant impact on consumer behaviour and industry trends. The global health crisis has spurred the growth of the online gaming community, resulting in increased popularity for gaming influencers, some of whom boast millions of loyal followers. Platforms such as Twitch have seen a surge in audience engagement and viewership, facilitating connections between gaming influencers and diverse demographics while also establishing new collaborations between developers and influencers. The role of these gaming influencers and live streamers has become a potent force within the gaming industry, shaping consumer habits and driving sales on a global scale. As the industry continues to evolve, the influence of these figures is expected to play a pivotal role in shaping its trajectory, fostering a more diverse landscape of creators and a fairer distribution of revenue among influencers.

Authors: Yash Jagwani, Pavan Jaichandani, Dhruv Jain, Khushi Jangid, Garima Jepaliya, Lakshita Jotangiya, Hussain kaliwala, Jenil Kamani, Aryan Kaneriya,Om Lathiya

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Abstract: In order to provide a comprehensive understanding of the effects of hostel livingon residents' safety, hygiene, well-being, and personal development, this study explores the many facets of hostel life. Using a mixed-methods approach that includes surveys, interviews, and observational studies, we look into the variousexperiences that people who live in hostels have the well-being dimension examines how hostel surroundings affect residents' psychological well-being and overall life satisfaction by examining mental, emotional, and social aspects. Academic and personal development are used to measure growth, and the impact of living in a dorm on the development of self-reliance, fortitude, and social skills is examined. In order to ensure the physical and mental security of hostel residents, safety protocols and perceptions are closely examined to spot possible problems and areas for development.

Authors: Janvi Soni, Nisarg Soni, Siddhi Soni, Thaker Tilak, Aryan Ukani, Urvashi Valani, Het Zalariya, Patel Pratham, Disha Jiyani, Naman Bhansali

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Abstract: The esports industry has experienced remarkable growth, evolving from niche gaming competitions to a global entertainment phenomenon. These days, playing E-Sports is the most popular and tolerable form of entertainment. The gaming industry has already reached its peak among adult spectators. However, there is a lot of youth participation in E-Sports today. The research we did represents a relationship of various factors which motivates youth to play esports. This study looks into how playing in e-sports affects young people’s health. To study the impact of esports on youth, the study is based on quantitative and survey research to gather quantitative data on title preference, factors motivative, device preference. A formal questionnaire is also used to examine their reasons for participating in E-Sports. The sampling technique which was used for data collection was a majorly convenient sampling technique. With the help of this research, we find out that Mobile data is the preferred choice for gaming, and specific games like Clash of Clans, Free Fire, and BGMI enjoy higher popularity. The impact on health is notable, with players reporting hand, neck, back, and eye pain issues. Concentration problems and lack of sleep are prevalent, highlighting potential health concerns associated with esports.

Authors: Kaushal, Vinit Kadia, Harsh Kakkad, Vrusha Kamdar, Astha Kanse, Mohammed Kaydawala, Ishmeet Kaur, Rahul Kurup & Mihir Panchal

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Abstract: This study investigates the preferences of students regarding the implementation of the new education policy, aiming to gain insights into their perspectives and expectations. The recently introduced education policy reflects a significant shift in the educational landscape, emphasizing holistic development, flexibility, and a learner-centric approach. Understanding how students perceive and respond to these changes is crucial for effective policy implementation. By aligning the policy more closely with student preferences, it is anticipated that the overall effectiveness and acceptance of the educational reforms will be enhanced, fostering a positive learning environment conducive to the holistic development of students in the evolving educational landscape.

Authors: Prachi Dayama, Riddhi Daxini, Anjali Dubey, Maulik Gajera, Pratham Gandhi, Dev Gelani, Manjri Ghadge, Mahek Ghodasara, Pratham Gogra, Nitu Gurjar

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Abstract: Securing oneself and possessions through general insurance has become increasingly crucial in today's risk-filled society. The decision to invest in such protection is influenced by a complex interplay of various factors shaping customer preferences. This study aims to untangle the intricate web of these variables, providing insights into the reasons and influencers impacting customers' choices in purchasing general insurance. To comprehensively understand the consumer decision-making process within the general insurance market, this research explores a range of effects, including brand trust and demographic traits. Employing a comprehensive approach, the study explores psychographic, demographic, and cultural factors that contribute to decision-making, with a specific focus on variables such as trust, satisfaction level and socio-cultural influences. The primary research objective is to illuminate the intricate interplay of these factors, providing valuable insights into consumer behavior within the general insurance market. The significance of this research lies in addressing the challenges consumers encounter while navigating the intricate landscape of insurance products, facilitating informed decision-making. By identifying key influencers, the research aims to bridge the communication gap between consumers and insurance providers. The study's outcomes reveal a consensus among participants favoring health insurance over other general insurances, emphasizing the importance consumers place on features like comprehensive coverage and high claim settlement ratios. Ultimately, our goal is to enhance the understanding of consumer behavior in the general insurance market, enabling the creation of customized and responsive insurance offerings aligned with evolving consumer needs and preferences.

Authors: Aditya Naik , Dhruvi Nananiya , Khush Nathwani , Rishi Nathwani , Harmi Pambhar , Jaimin Panara , Yash Panara, Dev parmar, Kartiksinh Parmar, Vishal Parmar

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Abstract: With the increasing waste all over the globe, it has become important to take a step towards saving the Globe. The lifestyle products that everyone uses has a big volume in the aggregated waste that is collected throughout the cities. However, very few of us consciously act upon this big agenda. For this, a research questionnaire was prepared and responses was collected from 506 individuals residing in Ahmedabad and Sanchore, Rajasthan. The questionnaire was prepared using google forms in order to study and gain insights and further interpret data and formulate reports. The main aim was to study consumers' understanding about waste management of lifestyle product

Authors: Rohit Prajapati, Mahipal Singh Rajpurohit, Raj Salecha, Ravindra Rathore, Khushi Samanta, Sweety Samanta, Soumya Sanghani, Siddh Sanghvi, Dev Savjani, Darshan Seladiya

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Abstract: The study entitles Brand Perception of Retail Traders for Online Trading Platforms. To study this it is important for us to know the perspective of various traders and which platforms they prefer and what are the root reasons behind their preferences. The study was conducted on the bases of both Discount brokers and full-service brokers, the main difference between them is the number of services they provide to their customers. The Discount brokers provide a user-friendly platform with Interim – advanced technical analysis tools but with no investment advice and account portfolio analysis and on the other hand the Full-service brokers provide both the user-friendly platform with Interim – advanced technical analysis tools and some extra services like Investment advice and Account portfolio analysis. Some of the brokers we kept in mind for our study are Zerodha, Angel One, Groww, Kotak Securities, ICICI direct and Upstox. The survey we conducted Is strongly backed with 240 respondents of our questionnaire which was structurally aimed to get an overview of respondent’s preference and review of their current trading platform. The study aims to throw light on online trading platforms seeming to optimize their market positioning and enhance the customer satisfaction. Through primary research the study will also focus on the investor’s behaviour.

Authors: Mehta Hemanshu, Patel Isha, Robby Gracel, Kothari Rahul, Maloo Rachit, Kundoli Rahul, Shah Het

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Abstract: The fast-food industry is characterized by intense competition and evolving consumer preferences, making it imperative for companies like McDonald's and Burger King to understand and adapt to changing market dynamics. This study aims to analyse consumer preferences between McDonald's and Burger King, focusing on factors such as brand popularity, spending patterns, and perceptions of the dining experience. A sample of 348 respondents, primarily comprising college-going individuals and youngsters, participated in an online survey designed to gather quantitative and qualitative insights. Findings reveal that McDonald's enjoys greater popularity among respondents, with 61.8% expressing a preference for McDonald's burgers compared to 38.2% for Burger King. Factors influencing choice, including taste preferences, brand loyalty, and perceived quality, are explored through thematic analysis of open-ended survey responses. The study contributes to the existing literature on consumer behaviour in the fast-food industry and offers valuable insights for strategic decision-making by McDonald's, Burger King, and other stakeholders. Implications for marketing strategies, product innovation, and consumer engagement are discussed, along with suggestions for future research. Overall, this research enhances our understanding of consumer preferences within the fast-food burger market and provides a foundation for further exploration in this area.

Authors: Chayan Suthar, Urva Tank, Hetansh Thakore, Laveena Thawani, Arun Thiya, Diya Tiwari, Krishna Trivedi, Shrida Trivedi, Vishva Vamja, Manisha Varma.

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Abstract: The use of Artificial Intelligence (AI) is significant among the present young generation, especially Gen Y and Gen Z. They not only use AI-related applications in their daily lives but also extensively focus on research and product development related to it. Sectors such as education, healthcare, automation, robotics, drone technology, cloud computing, edge computing, and fog computing are greatly influenced by AI applications. Furthermore, AI is also making satisfactory progress in the quantum domain, creating positive impacts alongside classical AI's success. Governments are recognizing the ubiquity of AI and taking serious steps to strengthen law enforcement related to it. Undoubtedly, AI will be one of the trending technologies for the present and future generations due to its versatility in applications. This chapter aims to provide the reader with a brief overview of the impact of AI on current and future generations.

Authors: Akshat Lodha, Varun Lunavat, Latika Makhijani, Harsh Makwana, Priyank Meghani, Sahil Mishra, Zeba Mohammadi, Hadiali Mominsheliya, Shruti Mori, Aanchal Namrani

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Abstract: In this research paper, titled "Navigating the Digital Frontier: Assessing Cyber Security Awareness and Practices among the Youth," we delve into the pivotal realm of Cyber Security through the perspectives of 350 diverse participants. As the primary users of technology, understanding the cybersecurity landscape among the youth is crucial for collective digital resilience. Utilizing surveys, interviews, and observations, we aim to provide nuanced insights that can inform policymakers, educators, and cybersecurity professionals. Our study seeks to contribute to the discourse on enhancing cybersecurity education, guiding the development of targeted strategies to bolster awareness. In an evolving digital landscape, fostering a proactive approach to cybersecurity becomes a shared imperative. This paper serves as a practical resource, shedding light on challenges and opportunities, and empowering the youth to navigate the interconnected world while safeguarding their digital well-being.

Authors: Dipendra Singh Rajput, Resha Ruparel, Harshit Sahu, Muskan Sanklecha, Kashish Shah, Kaveri Sharma, Het Sheth, Siddharth Shial, Riya Singh, Prabhav Sinha

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Abstract: The shift in higher education is influenced by technological advancements and the COVID- 19 pandemic, causing students to choose between online and offline learning. Online education offers flexibility and accessibility, while traditional offline education provides a structured environment for social connections. Students are now reevaluating the benefits of both approaches, considering factors like accessibility, interaction, flexibility, learning environment, quality of instruction, assessment methods, cost, and technology integration. A conceptual framework is proposed to compare these two systems, allowing for a comprehensive understanding of their strengths and limitations. This understanding will inform curriculum design, teaching methods, and educational policies, with students playing a crucial role in shaping the future of higher education.

Authors: Shah Resham; Shah Riva; Shah Paxal; Shah Archie; Shah Parthiv; Shah Maneet; Shah Khushi; Shah Aastha; Saluja Ishika; Ravat Adnan; Shroff Neha

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Abstract: This research investigates the impact of music on the productivity and performance of students engaged in academic activities, while listening to music. The study explores the multifaceted relationship between music and cognitive functions, aiming to discern whether listening to music while studying enhances or hinders academic performance. The research is done through quantitative surveys. A diverse sample of BBA 3rd-year students forms the study group, allowing for a nuanced understanding of the influence of music on academic outcomes. Participants will be asked to provide insights into their music listening habits, preferences, and the perceived impact on their concentration, focus, and general performance. Quantitative data will be collected through structured surveys, measuring key variables such as study duration, preferred music genres, and self-reported productivity levels to delve deeper into individual experiences and perceptions of the participants, providing context and richness to the research. The research aims to contribute valuable insights to the academic community by shedding light on the role of music in the study environment. Findings from this study may have implications for educators, students, and policymakers, guiding the development of effective strategies to optimize the learning environment for improved academic performance.

Authors: Soni Rajvi, Udawat Khushi, Domadiya Vansh, Trivedi Megha and Prajapati Heli

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Abstract: This article delves into the timely topic of multinational corporations and organizations requesting employees to return to physical office spaces. While some may view this as a return to normalcy, it is important to consider the varying work arrangement preferences of both employees and management. The research digs into why companies are under pressure to have employees work from the office amidst the constantly changing work arrangements. We surveyed both employees and management using a questionnaire to know about their wants and dislikes. We surveyed 300 individuals using convenient sampling to collect data from diverse groups. The resultant dataset comprises a representative sample of viewpoints from the target population, which lends credibility and validity to the study's findings. The questionnaire had 27 questions for employees and management. It covered work arrangements, productivity, and satisfaction. A 5-point Likert scale rated responses. It was available on mobile and online platforms. We used Cronbach's alpha to ensure questionnaire reliability. The score was 0.82, indicating excellent reliability. We thoroughly analyzed data gathered from 300 employees to gain valuable insights into their perspectives on remote work versus office work. Our analysis involved the use of pie charts to organize respondents' demographic information, as well as bar graphs to identify the factors that led companies to promote office work. In addition, we utilized bar graphs to explore the difficulties encountered during remote work and to measure satisfaction and productivity levels between remote work and desk work. We conducted a chi-squared test to determine if there was a correlation between gender and productivity levels during admin work and interpreted the results to accept or reject the null hypothesis. The findings suggested that Companies are pushing for work-from-office due to their focus on maintaining organizational culture and collaboration. Remote working cannot foster work relationships, innovation, and creative idea exchange. We conducted a chi-squared test to determine if there is a correlation between gender and employee productivity while working from the office. Our analysis and interpretation of the test revealed that there is indeed a relationship between an employee's gender and their productivity level. We can safely say that remote work offers flexibility, independence, and cost savings, but many companies still prefer working physically in the office. They believe it fosters collaboration, preserves company culture, addresses security and compliance needs, and supports certain job functions.

Authors: Mital Anjani,Kashish Balchandani,Shruti Bhandari,Sannidhya Chhabra,Namita Doshi,Divya Gupta,Somay Gangwal,Ayushi Jain,Bhavin Kapadiya ,Himanshi Manglani

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Abstract: Advertising is one of the important part of our daily life and one cannot imagine a single day without ads, newspaper, and magazine. Advertising is a vital part of marketing Tool. Children’s television advertisers used to target parents, but these days they target the young audience directly because they lack the emotional and mental capacity to assess the products or services they are being offered. Children can no longer only find enjoyment on television. They present the essentials for children, turning them into consumers before they turn three. Consequently, the media has a significant impact on children's mental development. An online survey created with Google Forms has been used to gather data. This poll examined the impact of advertising on parents' purchase decisions. Children who are examined the effects of child- focused days tend to be more demanding and often ask for things like noodles, toys, and chocolates. This study will also look into how these commercials affect parents' decision-making regarding their shopping preferences. And we came to the conclusion that advertisement have peer influence on children which they see on television and in mobile. Nowadays small children demand products and services seen on television with brand preference at very small age without knowing the use of it due to bombarding of attractive marketing tools, sometimes in the name of their favorite cartoon character, action hero. Therefore it is vital for parents to continue to be watchful and put policies in that place that encourage media literacy and giving kids the tools they need to make wise decisions even in the face of marketing pressure. Keywords: advertisement, target, purchase decision, policies.