Authors: Shivani Samani, Sawai Chandak, Dhruti Sejpal, Helly Shah, Khanjan Shah, Khushaal Shah, Rohan Shah, Rutvi Shah, Shrey Shah, Mayank Solanki



Abstract:

Authors: Yagnesh Parmar, Shraddha Suman, Anjali Tanna, Jeel Patel, Kevin Patel, Meet Patel, Rakesh Patel, Lakshit Panchal, Tanvi Parikh, Abhishek Parmar, Viraj Pata



Abstract: Gift card is one of the largest emerging market in the Indian sector. This research intends to find consumers perception towards gift cards by determining all the factors that affects an individual choices and usage pattern while giving or using a gift card. The key purpose behind this research is to understand occasion, price range and frequency of giving and using a gift card. An exploratory research followed by descriptive research, was conducted to study the consumer?s perception towards gift cards. Data was collected from 300 individuals of Ahmedabad city by using survey method via Questionnaire. Chi Square Test, Pivot Table and Pie charts were used for analysing the data. Gift cards being a fast growing industry has a large potential especially with the support of internet and technology, giving this subject a huge future scope

Authors: Vedika Bhutra, Dhruv Rachchh, Rohit Aagya, Sahithi Acharya, Harsh Agrawal, Rakesh Agrawal, Vikas Agrawal, Jaydeep Bambhaniya, Jignesh Barber, Viren Bhadani, Pankaj Karnani



Abstract:

Authors: Yunus Gujarati, Neel Hirapara, Avantika Jain, Vinay Janani, Vidhi Zatakiya, Ronak Jayani, Varun Jesani, Neha Kabra, Karan Kacha, Viranchi Kachhadiya

Prof. Sonal Gogri

Abstract: Saregama?s Carvaan offers customers a musical trip down memory lane while creating a relevant niche for itself in the present. Carvaan looks, feels and behaves like a transistor of yore. It is a storehouse of 5000 songs dripping with nostalgia and can serve up these melodies as per the mood of the listener. To convince us that we are living in today?s digital age, the deliberately chunky product comes equipped with a USB port, an FM radio facility and Bluetooth features. In order to develop the online and offline services for Saregama Carvaan marketers must determine which key attributes are perceived by their target market to be delivered better online or offline. A survey was administered to assess how product attribute evaluations drive differences in online/offline shopping preferences between products, between consumers, and between stages of the shopping experience. The various groups of participants were asked to rate their likelihood of shopping online or offline for each of a series of products, both at the search stage and at the purchase stage. They were then asked to rate the importance of attributes that might have differential importance for products like clothing and books, and to rate the extent to which they thought each attribute was delivered better online or offline. For all the samples, differences in importance weights assigned to attributes that favor online shopping and attribute that favor offline shopping were key predictors of observed differences in shopping mode preference across products and across consumers

Authors: Anjali Singh, Himanshu Soni, Himanshu Varma, Vedansh Talera, Janvi Sudani, Anjali Vyas, Manan Undaviya, Parth Thesiya, Bhavyesh Vekaria, Viraj Rochani, Raghav Rathi



Abstract: Happiness is an essential element for the success of students in their college life. Every student has its different meaning of happiness. For some, it is an achievement whereas for some, it is a positive emotion. Happiness is often perceived as life goal, which is disrupted by many issues like, physical and mental issues and various other issues. Age group plays an important role therefore, this research is done targeting students of the college as it has become an important and driving issue for researchers. The objective of this research is to understand the level of happiness among the college going students where the students pursuing undergraduate from Ahmedabad have been considered as the sample of the research particularly from management and commerce field through a weighted average method on a web-based questionnaire asking out 356 students as respondents. This research has been done considering five factors which affect happiness of students in college which are based on academics, activities other than academics, grooming and development, social life and personal well-being along with the overall general questions related to college affecting happiness of the student

Authors: Yash Patel, Dharmi Pipaliya, Nisharg Pokar, Akshar Prajapati, Jay Prajapati, Bhavesh Rao, Jigar Rastrapal, Bansi Rathod, Jayraj Rathod, Manushi Raval



Abstract: Below Poverty Line (BPL) is a benchmark used by the government of India to indicate economic disadvantage and to identify individuals and households in need of government assistance and aid. India has nearly 271 million living in poverty. Taking Gujarat into consideration, there are more than 1.5 crore people in Gujarat are below poverty. Below Poverty Line (BPL) population is especially vulnerable to catastrophic health risks. To address this key vulnerability faced by the BPL population in Gujarat, the State Government has launched a medical care scheme called Mukhyamantri Amrutum (MA) Yojana. Mukhyamantri Amrutum (MA) Yojana this Scheme has been operational since 4th September 2012. The objective of the scheme is to improve access of BPL families to quality medical and surgical care for the treatment of identified diseases involving hospitalization, surgeries and therapies through an impaneled network of health care providers. The surgeries covered are Burns, Neurosurgeries, Cancer, Poly Trauma and Cardiovascular Surgeries. The study emphasis on awareness among people who obtain for MA Card. There were certain problems and challenges faced by people during the process. The data is collected through offline survey by filling questionnaire in Ahmedabad city. It has been found that large number of people had obtained for MA Card even though less percentage of people utilizing the card. Mostly the people with the age 31-45 are engaged in this scheme with the 35.9% making effective usage of the card

Authors: Aksha Vindhani, Nandini Vishwanath, Megha Jhawar, Dhruvika Somaiya, Urvish Bharwad, Anshul Laddha, Nikki Modi, Smit Abhani, Rishi Kanabar, Parth Sanghvi

Prof. Minouti Jani

Abstract: People are used to internet now-a-days. E-commerce is a part of it, where people like to buy things online at ease without going anywhere and getting the things delivered at home with an ease. There were various studies and researches done on the E-commerce and its adoption, mainly from the point of view of customers. The purpose of the study is to understand E-commerce and its adoption from the point of view of clothing retailers of Ahmedabad

Authors: Arjun Prajapati, Paarth Sangani, Jhanvi Patro, Sonal Patel, Khushi Sahetai, Madhaviben Sakhare, Meet Shah, Rushin Shah, Aksa Shaikh and Divya Premani



Abstract: Tourism is a growing and constantly evolving industry in our world today. Over the years, with the increase of disposable income in the hands of consumers, clubbed with an increase in wants and demands has led to a massive increase in the tourism and hospitality industry. In our highly competitive market today, many factors play a role in a consumer?s ability to take decisions. Major factors for the effects are the demography of the users that includes age, income, size of the family, nature of your last trip, and plan for the trip. What social media does the user uses and based on these factors such as influencers on social media, the usage frequency of the user, how often the user does sees sponsored ads, planning after seeing content etc. The objectives for the research clearly satisfies the results derived that, that there is significant relation between people and their decision regarding travel with the influence of social media

Authors: Rutvik Kamani, Raj Kanani, Hiren Kansagara, Abhishek Kathiriya, Sonia Kavaiya, Anchal Khamesara, Dipen Kumbhani, Anita Lenka, Jainish Malamdi, Anisha Maloo



Abstract: Nowadays the purchasing behavior of people is quite different as compared to earlier, people like to stay in their comfort zone and shop easily. As we know Consumers play an important when it comes to understanding market and launch of new products. Today with the upgrading use of internet people are moving towards online shopping which provides prospect to online retailers to start and grow their business on internet apart from that of local stores. The discoveries show that a huge relationship exists between frame of mind of shopper and expectation. Design or methodology of research is a two-step process. First, exploratory qualitative research is carried out, with the purpose of gaining an in-depth understanding of consumers' online grocery shopping behavior. This is followed by a large-scale quantitative data collection. Here the main objective of study is to understand shopping behavior of women of Ahmedabad with specific reference to online grocery shopping. The sample consist of 250 respondents who does online grocery shopping in Ahmedabad .Structured questionnaire has been prepared for collection of data

Authors: Hatim Nalawala, Sunando Nath, Jeet Padh, Kismat Padhiyar, Padadyal Niraj, Padghadar Dhruv, Panchal Keval, Priyal Pandya, Nakul Patel, Primal Patel, Nilesh Soni

Prof. Pooja Sharma

Abstract: Cash is a necessity for everyone to attain the basic needs. Cash is used to make purchase of goods and services. With cash, came the corruption, fraud, tax avoidance, and illegal businesses. To eliminate these cash related problems, electronic transactions or digital modes of payments like debit and credit cards were introduced and initiated. To promote digital payments in India, PM Narendra Modi along with the finance minister of the time, took the step of demonetization with an aim to curb the black money and fake currency circulating in the market. After demonetization, the government and private sectors are using technology to launch diverse platforms and schemes to encourage the digital mode of payment. This move has affected and impacted all the business sectors to a great extent. This paper aims to study the impact of digital modes of payments on the retailers

Authors: Dolly Manglani, Hitesh Panihar, Alfaz Lakhani, Preet Malam, Hussain Padodhara, Bhoomi Patel, Tanesha Makhija, Raj Patel, Komal Mungapatil

Dr. Himani Sardar

Abstract: Demonetization which was a radical step witnessed in the history of the country aimed to strike on black money and parallel economy however it also had a deep impact on the people?s daily transaction activity.?The purpose of the study is to understand the impact of demonetization on the consumer payment patterns, what quantum of people shifted to digital payment methods due to demonetization, factors which influenced the usage of the digital payment modes?preferred by the consumers, the shift witnessed by retailers in the payment behaviour by the consumers pre and post demonetization, the awareness in the masses about the Digital India Campaign which was launched by the government for promotion of Digital Payment methods, the duration of the shift of consumer post demonetization of the digital payment methods, whether or not a radical step like demonetization and a promotional strategy The Digital India Campaign of?government for Digital Payment methods were actually able to create a difference in the long run. Findings and results of the research claims that there was a notable change in the payment methods used by the people of Ahmedabad, there was no change in the first preference of?people belonging to different occupations and income groups, post demonetisation it still?remained?cash,?however?the percentage usage of cash has been decreased and people have shifted to other modes of payment. Study also reveals that half of the people of Ahmedabad shifted digital modes of payment due to cash crunches, 75%?of the?people of Ahmedabad increased their volume of transaction through digital modes of payment. Demonetization may have failed to curb black money or to provide the expected stimulus to the economy, but it surely pushed the people to use digital modes of payment