Authors: Dhvani Luhar, Amit Madhani, Roshan Makhija, Khushboo Makwana, Azra Malik, Kush Malukani, Ronit Mangnani, Vinit Maniar, Kishan Marsonia

Prof. Vineeta Anand

Abstract: There has been a significant change in the minds of people about Ayurveda and Allopathic medicine and about its awareness among people. We can see in many households that people rely upon Ayurveda as well as Allopathic medicine and herbs, to our traditional medicine, rather than the western medicines to increase stamina and have a stronger immune system during the coronavirus outbreak. The Ayurveda system of medicine has uniqueness in treating the patients because it focuses on symptoms and root cause. In this paper, a set of dimensions are identified, which can be used to characterize and differentiate the various perspectives of the consumer towards selecting Ayurvedic products for medications This research paper aims to identify different streams of thought that could guide future consumer perceptions and taste towards Ayurveda and Allopathic systems of medicine. We students of GLS University want to measure the change in perception towards Ayurvedic medicines in 2020. Thereby we have conducted the survey and obtained responses from a sample population in the state of Gujarat, India. This research paper aims to identify different streams of thought that could guide future consumer perceptions and taste towards Ayurveda systems of medicine. For this purpose we took a survey of 220 individuals of different age groups and gender, analyzed it with different tools and methods and from the review it was found that some consumers like to consume Allopathic medicine in case of fast relief and emergency. On the other hand, consumers/patients have a positive opinion towards the Ayurvedic system of medicine due to no side effects, natural ingredients and cost effectiveness. Moreover during this pandemic of Covid - 19, Ayurvedic and Allopathic treatments and remedies worked well to build up the immune system of the individual.

Authors: Gohil Ajayrajsinh, Gondaliya Tulsi, Jadeja Pushpraj, Jagad Shyam, Jain Aakash, Jain Anuchi, Jain Krishika, Jaiswal Shubh, Kabra Abhinav & Kachrola Hiren

Prof. Sonal Gogri

Abstract: Climate crisis plan of action around the world are counting heavily on the electrification of private transport to attain carbon diminishing targets. Presently, the main crisp is on electric vehicles (EVs) in specific, which are fresh technologies, counting fully electric, plug-in hybrid and range prolonged electric vehicles. In general, conventional consumers have no experience with EVs. This presents a substantial challenge to the study and prediction of the consumer response to such vehicles. In order to fast-track the market, more confirmation is needed on the inclination of consumers to respond to this technology and under what combination of fuel prices, incentives, infrastructure provision, technical performance, and individual and communal norms success is most likely to be achieved. This paper presents a systematic review of the international indication to understand consumer behavior relating to the uptake EVs in particular. The literature falls into two comprehensive categories (i) theoretical texts of different authors related to environmental sustainability psychological behavior of consumer, government measures regarding EVs and technological factors; (ii) empirical evidence based on (a) quantitative questionnaire surveys eliciting consumer attitudes and perceptions of vehicle attributes; (b) revealed and stated preference surveys of consumer behavior regarding a variety of factors affecting their preferences. Convenience sampling – a type of non-probability sampling method, was utilized to collect data from 227 respondents with the help of questionnaires – one for students and one for educators, which were delivered to them as a Google Form. To understand their attitude towards EVs, questions were asked regarding current mode of transport, factors influencing their buying behaviour towards EVs and how likely are they that their next car will be an EV. Keywords: Climate crisis, Fresh technology, Electric vehicle, Consumer Buying behaviour

Authors: Salimkhan Multani, Aliasgar Munshi, Akshata Naik, Sakshi Nenewani, Rohan Panchal, Ayush Pandya, Rahul Parakh, Jaymin Parekh, Vidhi Parmar and Jill Parsana

Dr. Vineeta Gangal

Abstract: Environmental concerns are no longer unfamiliar in the over populated country like India. It is been decades, since when the government, firms and companies including stakeholders are making efforts for constant and sustainable development in the economy with minimum deterioration of environment. Environmental degradation, climate change and global warming are such issues that induced concern related to environment protection among the producers and consumers as well. The aim of this research is to understand the purchasing behavior of the consumers for eco-friendly products and what are the factors that affect the buying intention for such products. The study was conducted in Ahmedabad city of Gujarat and data was collected using well-structured questionnaire among 160 respondents.

Authors: Nihar Kakani, Kareena Kalwani, Shivam Kanani, Apurva Kariya, Anwar Kashmani, Tausif Kasmani, Hiten Kasundra, Nihar Kathiriya, Smeet Kejriwal, Zalak Kiri

Prof. Sonal Gogri

Abstract: As the Smartphone adoption rate increases, Smartphone users pay additional attention to mobile payment system. There are many choices for mobile payment however there's no dominate technique. Mobile Proximity Payment (MPP) is the most recent type of mobile payment. Security, cost, and convenience are the three main factors Smartphone users look up to while making a mobile payment. This paper investigates the perception of Smartphone users towards mobile payment systems Mobile payment app is referred as mobile money or mobile money transfer. It is performed via a mobile phone. The main objective of the study is to examine the level of satisfaction among the respondents and determine the customer’s preference towards Mobile App for Payment. A sample of 298 respondents was conveniently selected. For this process, quantitative data was collected and analyzed using various statistical tools which add up to the evidence of the research and supporting purpose of the research. The research concludes that customer’s satisfaction towards mobile payment applications are gradually going high.

Authors: Tulsi Sarda, Priya Satasiya, Divya Sewani, Pavan Shah, Sheela Robert, Arpit Sheta, Gautam Sheth, Ishita Singh, Udit Singh, Ishita Soni

Prof. Sonal Gogri

Abstract: The Indian Banking sector is striving hard to popularize digital payments and has gained momentum after demonetization and digital India initiatives. During Covid-19, almost everyone used Digital Banking, either used by themselves or with the help of someone. The Objective of the study to understand the knowledge and perception of Ahmedabad-based consumers in using Digital Banking. For conducting the research, we have taken a survey of a sample population by making them fill a questionnaire, thereby obtaining relevant data for our purpose and gathering insights for our purpose which is reflected in our report. Descriptive research was conducted to research the topic. Data were collected from 318 respondents using the survey method. Chi-square, weighted average method, and pivot table were used for data analysis. Results show that people prefer to use Net Banking and Third Party Payments more. With Weighted Average, we discovered that 24 Access is the most beneficial part of Digital Banking. Through the Chi Square Test conducted, we could identify the major problem faced by the respondents is the Technical Issue. It is for sure that the future transactions are going to be cashless.

Authors: Ram Sharma Labdhi Sheth, Vraj Sheth, Darshil Shirvi, Abhinav Dayal Singh, Himanshi Sirwani, Khushi Sisodiya, Suresh Sitapara, Chirag Somani, Avani Somani

Dr . Pooja Sharma

Abstract: In Indian context, OTT is a relatively new concept but now it has become the part of the people’s daily life. It is believed that youth behaviour is unpredictable but it is very important to understand in case of OTT platforms. In today’s, modern environment the OTT platforms are growing at a very rapid pace. The main factor contributing to the success of OTT platform apps are the subscription provided to the subscribers. This research paper is conducted to discover that how much usage of OTT has increased among youth during pandemic. In the research process, quantitative data was collected and analysed using various statistical tools which adds up to the evidence of the research supporting the purpose of the research. The findings would add to this unexplored domain and will help OTT service providers to plan strategies according to the result.

Authors: Jay Lohar, Kartik Lunia, Malay Majithiya, Roshni Mali, Nishi Malvi, Rabiya Mansuri, Himanshi Marturkar, Anuj Mehta, Heet Mehta, Ishita Mehta

Dr. Swati Modi

Abstract: Financial literacy in India has grown massively in past 20 years and today people are much more concerned about investing their money. The current inflation in the country is close to5.5% whereas, Bank FDs are only generating the interest of close to 4.25%. hence, we can see that the nominal interest rates are not able to meet the current inflation in the country therefore investing in different types of asset class becomes way more important as to grow the wealth the investor must diversify in order to generate better returns than Bank FDs. This Project Report has been prepared for studying the investment avenues of people residing in Ahmedabad City. A descriptive research design is used for this research project. For conducting the research, we have taken a survey of a sample population of 281 respondents by making them fill a questionnaire, thereby obtaining relevant data for our purpose and gathered insights for our purpose which is reflected in our report. Our main aim of conducting this research was to identify the objectives of investment of the respondents, which are also responsible for the amount of time the investor invests their money in the market. We also try to understand the impact of different forms of media in influencing the investors perception in investing. We tried to under the risk appetite and the risk-taking ability of the respondent while making any important financial decision.

Authors: Kritik Tak, Sakshi Tejwani, Nency Thakkar, Rutvi Thumar, Hetvi Upadhyay, Hardi Vaja, Mansi Vekariya, Janvi Vyas, Shruti Kanojia, Parth Alodariya

Prof. Minouti Jani

Abstract: The RERA act was implemented in 2016 with the intention to make the whole process of buying a house transparent. So that the fraudulent activities in this sector can be stopped and does not affect the economy. It is important to know the perception of people regarding the RERA Act as it is a new and important act for all the homebuyers. However it is important for homebuyers to know about the RERA Act as they can prevent fraudulent activities and take benefits that are provided under the act. Descriptive research was conducted to study the impact of RERA act on general people and builders. Data was collected from the general public and 20 developers of Ahmedabad City of Gujarat of different age groups. Pie charts, weighted average mean method and exploratory data analysis is used to analyze the data. To find out the level of awareness amongst the general public, questions were askedbased on the rating of different statements. Results suggested from both the survey of the generalpublic and builders the general public are not aware as much as developers of RERA Act. This could happen because of many reasons such as this act is not related to everyone's profession asit is made to be implemented in the real estate sector. Hence the builders are the one who have todeal with this act in their work life.

Authors: Jain Sakshi Sureshkumar, Jajoosnehil Gopal, Jatakia Priya Rupesh Kumar, Jha Prekshahetalkumar, Kabravansh Rajesh, Karyakrama Jayeshbhai, Khandhediya Hitik Harshadbhai, Khatri Dishitamukundkumar, Kotadiya Nidhi Bhikubhai, Kshatriya Akanksha Gokul

Dr. Swati Modi

Abstract: This study is to investigate the preference of Indian consumers for foreign brands over Indian brands in the Indian Market. Consumer behaviour towards foreign brands and Indian brands and brand equity of Foreign and Indian apparel brands in the Indian market. It is postulated that foreign brand and local brands influence brand equity, which is composed of brand image, brand awareness, emotional value, perceived quality, brand loyalty and purchase intention. A total of 300 respondents participated in the survey. This is a study to find that Indian consumers perceive Indian brands over foreign brands if they are able to change preference.

Authors: Kshatriya Shreya, Gupta Sahil, Gindlani Jayesh, Ramwani Kush, Agarwal Manan, Akbari Meet, Arora Ishan, Barad Sanjaysinh, Bhalodiya Shrey & Bhatt Vishwa

Prof. Sonal Gogri

Abstract: A cooperative educational experience (internship) is a significant component in an academic journey of a student. This longitudinal study tries to learn about how students feel about pursuing an internship and what they expect from it in correspondence to their higher education. Participants were drawn from different educational backgrounds to make the research bias free. The study highlights some of the important driving forces for interns to pursue internship, moreover, it also highlights students’ perception on their current theoretical educational curriculum. To dive further into the multi-faceted nature of the topic a hypothesis has been created to understand if students have a growing need for financial incentives in relationship to their age.

Authors: Shrey Rajendrabhai Savadia, Mansva Dinesh Sethiya, Aagam Mehul Shah, Bhagya Dilkesh Shah, Dev Shah, Mahi Dharmeshkumar Shah, Nishita Mayurbhai Shah, Kanishka Rajendar Sharma, Konpal Rupesh Sharma, Yaashvi Mukesh Sharma

Dr Pooja Sharma

Abstract: Online business is any kind of business activity that happens over the internet. Running an online business can include buying and selling online or providing an online service. By definition, e-business entails the use of Web technologies, but for what purpose? Initially, e-Business was used to replace existing information (bits and bytes) flow methods both within and outside organisations. Current methods of information flow to and from customers can be slow and costly, resulting in costs that are unsupportable in highly competitive environments. (Anand- 1998)

Authors: Sheth Riyanshi Pratikbhai, Singh Kaushal, Solanki Pallavi Rameshbhai, Soni Tanvi, Talesara Khushi Pravinkumar, Thakkar Spandan Urvisar, Thakkar Tulsi Rajeshkumar, Timaniya Yatna Manishbhai, Trivedi Dhairya Riteshbhai, Vadi Shashank Mahendrabhai

Prof. Sonal Gogri

Abstract: Creating a cleaner energy grid has become a hot topic over the past 20 years, as the effects of fossil fuels on our planet has become clearer. India’s installed solar power capacity, as of December 31, 2021, was 49.35 GW against the target of 100 GW in seven years starting from 2014-15 under the National Solar Mission (NSM), according to the Economic Survey 2021-22. Choice experiments are often conducted to better understand consumers’ preferences towards products or characteristics of products. In this study, data of a choice experiment in a survey of residents in Ahmedabad, Gujarat regarding preferences for attributes of household solar energy collecting system are analyzed. The results of data analysis give us a better understanding as to what consumers in Ahmedabad value in a solar photovoltaic, and to estimate what they are willing to pay (WTP) for these systems, and upgrades in attributes/features of these systems.

Authors: Purvanshi Prajapati, Jainesh Purohit, Jeeya Rabadiya, Burhanuddin Raja, Vishal Rajpurohit, Jheel Rathi, Ashish Rathod, Hemakshi Rathod, Zeel Rathod, Mihir Rawat

Prof. Minouti Jani

Abstract: Online gaming is hugely popular with children and young people. Most games now have an online element to them allowing users to take part in leader boards, join group games or chat to others. We know that parents and careers do have questions and concerns about games, often about the type of games their child plays, who they may be speaking to and for how much time their child is playing. Parental control tools are available on PCs and consoles, and these can limit gameplay functionality, including chat. Make sure your children know how to protect their privacy by locking down privacy features. When games are played in moderation and with mindfulness, they are a viable source of stress relief as well as a catalyst for mental health improvement and development of social skills. They are engaging and immersive on a level different from that of traditional board games and other forms of entertainment.