Authors: Nishith Shah, Himani Pandya, Palak Shah, Bhavik Parekh, Meet Shah, Prisha Shah, Karan Popat, BrijeshTalaviya, Marchi Gupta

Prof. Minouti Jani

Abstract: Advertising is the routine that we all see in our daily life. It is a pervasive method of marketing in society in which encourages people to purchase goods and services. Advertising helps the economy to grow as in more demands of goods will lead to the production which decreases unemployment. People are attracted and are keen to buy the product which leads to their high standard of living. Effective advertisement generates demand for goods and services and calls for more production which requires more physical and human resources, thus creating employment opportunities. Advertisement is the tool for entertainment for the people it makes them laugh and also sends the message across in a subtle way simultaneously. During the late 80s people were not much attracted towards advertisement, they only trend to buy the product which have gain their trust. But with change in time they are getting attracted toward advertisement and are willing to buy new product. The aim behind this survey is to study the image that an advertisement creates in people?s mind

Authors: Kanika Christina Fulwari, Milan Talaviya, Yogesh Balar, Srilakshmi Chandran, Mohit Soni, Rishabh Surana & Dheeraj Kumar

Prof. Swati Modi

Abstract: Organ donation has played a very crucial part in saving the lives of thousands of people, yet there is fear and hesitation among the population. There is a need to make everyone understand how important organ donation is. This is a topic where awareness needs to be generated. It has been pushed to the margins, whereas many people can benefit by focusing on this area. Organ Donation can provide a new lease of life to someone. Also, vision to blind and many more, the possibilities are endless

Authors: Maulik Mandani, Roank Thakkar, Rahil Tilva, Raj Patel, Vaibhav Maru, Jahnavi Trivedi, Imran Mghani, Shivang Polra, Shravan Prajapati, Dhvan Mehta

Prof. Himani Sardar

Abstract: As we all know that this century is said as an ?e? generation era due to the immense digitalization of technology. It is observed that the trend of traditional business is on a declining mode and the e-commerce sites are replacing them. Consumer?s choices are rapidly shifting to online transactions and they are ready to make their path towards digitalization. Mobile penetration has played a magnificent role in emerging start-ups in various sectors. Among all these emerging sectors, food service sector drew our mind to conduct a study related to preference and satisfaction towards online food delivery apps with reference to Ahmedabad city. This research paper helped us to understand the consumers? preference, importance as well as satisfaction level with respect to each app. In this research paper we will also see more insights regarding comparison of services with reference to each app on the basis of responses collected in this survey

Authors: Nishesh Jain, Stuti Jaiswal, Samiksha Khurana, Kishan Korat, Vatsal Kothari, Sourabh Lakhani, Viren Lathiya, Aman Patel, Renish Limbasiya, Amisha Patel

Prof. Sonal Gogri

Abstract: Food trucks are developing in ubiquity, and they are presently part of the foodie culture. As they fit well with Millennials' craving to attempt new things new sustenance, and another nourishment culture the quantity of trucks in the city is relied upon to keep on rising. To see, how millennial purchasers ponder sustenance truck feasting, this examination recognizes advantages and dangers of nourishment truck eating and their effect on a millennial customer's frame of mind and visit expectation. This investigation discovers shoppers see sterile and ecological hazard and comfort and indulgent advantages in nourishment truck feasting. The discoveries from this examination give proof that clean and ecological dangers of nourishment trucks contrarily impact purchasers' frames of mind and visit aims toward sustenance truck feasting knowledge, while indulgent advantage prompts positive behavior and visit goal. The discoveries further show that a huge relationship exists between shopper frame of mind and obtaining expectation. This examination enables nourishment to truck advertisers and administrators to create compelling promoting and operational techniques to expand the visits of existing food truck joints and draw in potential purchasers. This study is aimed towards the nourishment accessible at sustenance trucks and conveys the outcomes to the new business visionaries who prepared to put resources into Food on Wheel business.

Authors: Biren Rachaidiya, Raj Mevcha,, Ravi Vahgasiya, Hifza Mithaiwala, Namrata Ravalumme Ayman Valikarimwala, Jimit Muchhala, Chandni Vidhani, Navjot Saini, Nishit Samani

Prof. Minouti Jani

Abstract: The factor of driving students abroad is drastically increasing and quality and education in foreign is too pulling the students to them due to variety of students across the different culture under the one roof top leads the potential students to go and pursue the education, cultural difference, environment and the next level of education which leads them to develop them, with the new diversified thinking and let them get a competitive edge with independence in them. This research paper gives a broad ideas about which are the factors which motivate the students for perusing the higher education in foreign countries

Authors: Biren Rachaidiya, Raj Mevcha,, Ravi Vahgasiya, Hifza Mithaiwala, Namrata Raval, Umme Ayman Valikarimwala, Jimit Muchhala, Chandni Vidhani, Navjot Saini, Nishit Samani

Prof. Minouti Jani

Abstract: The factor of driving students abroad is drastically increasing and quality and education in foreign is too pulling the students to them due to variety of students across the different culture under the one roof top leads the potential students to go and pursue the education, cultural difference, environment and the next level of education which leads them to develop them, with the new diversified thinking and let them get a competitive edge with independence in them. This research paper gives a broad ideas about which are the factors which motivate the students for perusing the higher education in foreign countries

Authors: Foram Raichura, Nirali Vaghamasi, Maulik Rami, Priyanshi Vaghela, Sanket Rangani, Dhruvi Modi, Divya Vaghrola, Vishwa Morjaria, Kwisha Vasani, Maherin Rupani

Dr. Himani Sardar

Abstract: Education in a nation plays an important role?in the development of?individuals.?A thorough change in education system has been witnessed in recent times due to the trending digital revolution. E-learning has become a part of this digital revolution.?The rise in usage of?the internet?has?made a very productive environment for E-learning to grow. To promote these digital technology revolution, the National Digital Library and SWAYAM have been introduced in the country. President?Pranab Mukherjee?launched the SWAYAM,?a programme to fulfil the three fundamental principles of Education Policy- Access, Equity, &?Quality, which aims to inspire and encourage E-learning

Authors: Samiksha Yadav, Jenil Shah, Megha Shah, Abhishek Bhatt, Mayursinh Barad, Monil Shah, Amardeep Gohil, Mahima Pandey, Pooja Gosaliya

Prof. Minouti Jani

Abstract: Ragging is an evil activity in which students are traumatized in both the ways: physically and mentally. It is punishable in the eyes of both judiciary and legislature. It is highly practiced in medical, engineering and professional colleges or universities. It can be in various forms such as disturbing regular academic activity, physical abuse, indulging in undisciplined activities, financial extortion, group violence, etc. A large number of students go through this torture and end up committing suicides, sexual abuses, violence, and psychological disorders. The methods to be undertaken for knowing the impact of ragging among students and youths is by personally reviewing each of them through survey and questionnaires, which will give and idea about a rough number of students who are aware about ragging and who have actually witnessed it. Also, we can find out if the students are aware about the laws which have been formed by the government for curbing the ragging practices. The students should be made aware about the helpline number or the web portal about anti-ragging which is developed by the government. The actions to diminish the evil of ragging should be undertaken as early as possible, saving infinite students from this torture

Authors: Paras Makhija, Divy Patel, Arjun Mali, Sheeba Malik, Pooja Thakkar, Kavin Patel, Vatsal Patel, Nemi Udani, Sana Qureshi, Palak Upadhyay

Prof. Sonal Gogri

Abstract: The basic needs for an Indian are considered to be Food, Shelter and Clothes. It would be wonderful if one of the basic needs becomes a source for satisfying the others. This connects the dots with the production of Khadi,which has the ability to generate employment and bring about a wholesome social development. In this emerging world of Fashion, Khadi has stepped its feet as a whole new Fabric of Fashion, distinctive from its identity of Freedom Fighters? cloth. This research paper aims at knowing the perceptions and preferences of people for this emerging but ingrained cloth. To serve the purpose, both qualitative as well as quantitative data were collected and analysed to know the likings of the people. The results could be of great help to make Khadi widely accepted, which is a pride of our nation.

Authors: Pranav Nathwani, Hardik Vadadoriya, Mohit Keswani, Keyur Tejani, Ayush Agrawal, Yash Agrawal, Sahid Aliyani, Muskan Anand, Nauman Baghad, Khushboo Bhagnani

Dr. Swati Modi

Abstract: Over the past few years, many youths show positive attitude towards the career in entrepreneurship and starts up. The scope of entrepreneurs has increased in recent time because of several government schemes. The survey is basically on what Ahmedabad youth thinks about the entrepreneurship and start up culture. The study has been done by carrying out literature review and survey through questionnaire. The primary data was collected in Ahmedabad city and the data has been analyzed using statistical tools like weighted ranking method, chi ? square method and graphs and charts. Objectives of the study is to know that are youth aware of government schemes, what youth thinks of the term entrepreneur and entrepreneurship, does formal education promotes sprit of entrepreneur, to know the risk of youth, to know how much job experience is needed to be entrepreneur, does Ahmedabad has right climate and culture to promote entrepreneurship and startup and youth attitude towards rising culture of entrepreneurship/startup

Authors: Charmi Jain, Vidya Chudasama, Harsh Bhalodi, Mansi Jatwa, Rahul Dafftari, Rajvi Gajera, Ritu Dhanesha, Saloni Himani, Sanket Desai, Shubham Chhajer

Dr. Swati Modi

Abstract: Ahmedabad is the largest city in Gujarat. Ahmedabad has cleared round 1 in the process of being a smart city. Government is also introducing different projects like metro to develop Ahmedabad. The city is now required to make smart city proposal to participate in the next stage. People in Ahmedabad are showing their interest to introduce new technology in Ahmedabad. For making smart city proposal Ahmedabad has now so many points to cover. The motto of this project is to get the feedback of people on the development of Ahmedabad in different sectors. Ahmedabad is now improving its current traffic management system. Citizen participation is also there in Ahmedabad. According to our survey education is most important factor to make Ahmedabad a smart city

Authors: Pranav Balani, Noopur Brahmbhatt , Bharat Baghel ,Kajal Chauhan, Raghav Agarwal, Avish Anand, , Kalpesh Ahuja, Hiteshwari Chauhan, Sushant Batra, Mahi Bansal

Prof. Sonal Gogri

Abstract: As we all that India?s mobile subscriber base crossed one billion in October, making it the second country after China to reach that landmark. The younger generation is comfortable watching movies and TV shows on smartphone. So, availability of internet facility is increased in India so we find OSS as emerging market for business. And the majority of population on India is youth. Hence, target customers are also large for this market.

Authors: Yashvi Shah, Sunil Sinha, ManthanGajjar, RajendraKachhawaha, ShivaniSheladiya, Jash Pandya, Anuj Thakkar, Swapnil Sheth, Afsha Shaikh

Prof. Pooja Sharma

Abstract: Mental health refers to our cognitive, behavioral and emotional well-being ? it is all about how we think, feel and behave. It affects the human brain without exhibiting any sort of obvious symptoms. But, it affects the human ability to perform various day-to-day tasks and results in degradation of the quality of daily life. Recently, the Indian banking sector has gone through a lot of turmoil. This has resulted in chaos and strict auditing etc. in the sector.This may have influenced the mental health of the employees attached to this sector; in ways like increase in stress etc. This paper endeavors to understand the mental well-being in the employees of banking sector. Such research would provide a light to the banks as well as individuals on the topic, mental well-being

Authors: Kavisha Panchal, Monali Shah, Ruchir Panchal, Jay Pandya , Parth Shah, Shreya Toshniwal, Purab Shah, Tirth Shah, Viraj Shah, Rashi Parekh

Prof. Pooja Sharma

Abstract: The concept of PMAY is an important concern of affordable housing for lower income population and later it is believed that it will be an important contribution towards development in future. India is a well creating nation in the meantime there are heaps of issues were happened in India, among those lodging is likewise one. Lodging is a vital part of human resource development. In India the issue of housing is unpleasant. There are bunches of enactment in India which assist the general population with improving their way of life. The service of rustic improvement in India manages the provincial advancement and deals with the country needs.This paper will attempt to analyses whether PMAY scheme has been able to achieve its mission or not by providing the stated facilities to the residents. An attempt will also be made to suggest measures to smoothen its implementation so as to bring more beneficiaries under its ambit. This paper presents the concept of affordable housing that is PMAY by identifying various variables which are significant contribution towards the PMAY beneficiaries

Authors: Tweesa Desai, Harshit Dhoot, Siddharth Durvasula, Hiya Gawde, Tanviba Gohil, Yash Gorakhia, Bhakti Gosalia, Shefali Gupta, Bhumiba Jadeja, Nikhil Jain

Professor Sonal Gogri

Abstract: The purpose of this research paper is to understand how parking space is important for the customer and how it can determine the sales of the local sellers. So in this paper the relationship between the both is examined because parking is treated as an important element of retail areas and it is also believed that sufficient parking space affects the performance of the retailers. The study used the structured questionnaire survey as the means of data collection and the collected data were analysed during different tools namely simple frequency, weighted average mean and chi-square method. Also the results indicate that: most of the respondents are youth and they are aware of the segregated ratio of two wheelers and four wheelers. They also agree that now a days people prefer more hiring public transport, ordering things online and avoid going to stores which does not provide parking facilities to safeguard themselves against the hustle of parking issue.